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Site Promotion and the Pickle Man Parable

Once upon a time there was a man who was encouraged to go into business selling the best pickles the people of his village had ever tasted.

The man used the best brine and pickled the cucumbers in such a way as to delight the senses and exact repeat purchases.

The village folk raved about the quality, texture and taste of his pickles and they often purchased an extra jar to share with friends traveling through the valley.

“Pray, we have heard tell that the latest innovation in business is a component known as ‘Internet’. Thou shouldst consider the use of this newfangled invention to share the joy of your pickles,” one woman suggested to the pickle man.

Indeed it was clear from the response of the local villagers that the pickles were worthy of a worldwide audience, so the pickle man put a humble site together and waited for the orders to come from all points of the valley and beyond.

He worked diligently to make even more pickles to accommodate the assumed growth in pickle sales and was quite beside himself when the orders did not come.

The pickle man checked statistics and it seemed that he was the only one who had even visited the site.

This predicament was quite distressing and the pickle man began to think that perhaps the village people were wrong, perhaps what he had to offer was not something others considered quality. Despite the local sales the pickle man was about to give up and try his hand at either story telling or shoe cobbler.

Thence came a man who was not from the valley. At the urging of many he crunched into one of the pickles and a surprised look overcame his face.

“Why this is beyond my ability to describe,” he said in earnest. “The world should know about these pickles.”

“Yes,” said the pickle man, “I have tried the Internet and no one has yet purchased a single jar.”

“Pray tell, what hast thou done in the way of site promotion?” the man asked.


Ah, yes it’s an age-old story isn’t it? So many people have great ideas, but they fail to do an effective job when it comes to letting others know of their ‘great idea’.

So many websites languish in a world where the site is neither optimized for search engines nor has the owner done anything meaningful in the realm of site promotion.

It doesn’t matter if you sell the best pickles on the planet or decorative windmills, if you can’t find a meaningful way to get your message out to the public the end result is a site that is rarely viewed and a product that simply gathers dust.

If you created a consumer product you must also understand that you must also become a consumer advocate by not only letting the consumer know where to buy your product, but also why they should buy your product.

Your business is never at greater risk than when you refuse to share your commitment and integrity in the product you sell.

The “Hidden Mystery” to Triumph When Starting a Home Based Business

Due diligence and research are the best methods to avoid bad choices and regrets as well as many marketing tools being taught to the affiliate marketers in order to best plan their strategy for their program. Work at home business programs are affordable, easy to join and implement. The economic uncertainty has people considering alternate ways to earn income. Starting a home based business opportunity is not that hard now that we have the internet at our disposable.Principal work at home essentials1. Target desired traffic – Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate targeted readers to your site every day.2. Publish free information – Giveaway useful information, tools or advice on your blogs or websites.3. Knowledge Base – Have knowledge about the product that you are promoting about the affiliate program and network you will be promoting.However, there is good news for affiliates who are willing to roll up their sleeves and get to work. By teaching yourself to work hard everyday with all the energy you can muster, then you will be close to achieving what your heart has desired in the first place, financial independence. When you own a home business, there are no bosses to order you or your employees around, you are the boss. Neither should anyone influence your attitude toward the business, because once in it, it is a must for you to be the captain of the ship and the master of your soul.Take the time to analyze your marketing strategy and check if you are in the right track. Since these home business opportunity programs are easy to join, implement and pays a commission on a regular basis, more and more people are now willing to start an affiliate home based business. The tactics given above when starting a home based business opportunity does not really sound very difficult to do, if you really think about it.

Things You Need To Start A New Home Based Business

Have you seriously considered starting up any kind of a home based business?Plenty of people do this each day for a range of reasons. Many of them are merely sick and tired of working for a boss who does not manage to truly appreciate their hard work. Others have a hobby and want to develop it in to a good income at home. Lately, many people have found themselves without a job or even under-employed due to the down economy and they think that maybe a good home based business might be the solution to their problem. Whatever the reason, running a home business can certainly be a great way to earn a living while doing what you like to do.Where to start?The initial step in starting up your own home based business is to evaluate your interests, talents and skill sets. Which characteristics do you already have that will enable you to start a business? Some of these are talents that you’ve got yet others might not have such as being a great communicator or just being extremely organized. Your personal interests can be whatever you enjoy doing or merely like participating in. It can be an activity, pastime or possibly a hobby. Your own skills usually are items that which you have developed including great writing ability or just being bi-lingual.What is the next step?As soon as you find those items out, the next step is to brainstorm what type of home based business can be developed by combining your main abilities, talents plus skills. When you brainstorm, make a note of whatever the ideas you think of and do not spend time thinking about them. This process isn’t the time for you to second-guess or maybe examine likelihood of it succeeding, it’s simply noting down lots of ideas as you’re able to come up with them.When you have brainstormed a big list, you’ll then go over all of them as well as truly evaluate the ideas. Some opportunities are easier to do from home than others. For illustration purposes, for those who have certificates in therapeutic massage, it is most likely not the best idea to work from home. An individual would require a work area, equipment and in all likelihood many different permits and also the required licenses.What will the market say?Of course when you have narrowed the particular list down to some choices that appear as if they can work, you are ready to see what the market is like. You should not invest any money or time towards a home based business simply to find out that unfortunately there isn’t any market for it. Conduct some sort of analysis and also notice if right now there may be other companies which deliver just what you are intending on supplying. If perhaps generally there are, this usually implies at a minimum some sort of a need. Next view exactly what the actual products or service is pulling in as to prices and also find out if you’ll be able to make some type of a profit using the average price. You actually can charge a bit more, however most likely then you will need to bring more value to the table in order to compete.Beginning a home based business might be a wonderful way to go however be sure to do your homework initially. That way you’ll obtain a much better chance of achieving success and becoming content with what you will do.Are you ready to get started?